THE CARING COMPANY

“The prevailing modern view is that even if businesses are engaged in serious philanthropy and social responsibility initiatives, they are still dominated by financial priorities. What kind of transformation can allow businesses to truly serve the common good while remaining prosperous?
The Caring Company: How to Shift Business and the Economy for Good seeks to answer this difficult question, taking a deep dive into exactly how companies can improve society and the economy while still being soundly profitable. Based on the research of acclaimed leadership scholar Isaac Getz and seasoned leaders’ guide Laurent Marbacher, this book reveals a radically different and proven way of running capitalistic enterprises by rethinking the key principle of transaction.
Instead of being driven by self-interested transactions with members of the business ecosystem, Getz and Marbacher show that business activities can be conducted through caring relationships with the company’s customers, suppliers, and the local community. As a consequence, these types of businesses are rewarded with robust economic performance.
This book provides insights and lessons from business leaders and organizations who have successfully adopted the caring company paradigm, helping others follow in their footsteps and attune their feelings and mindset with their business decisions.
Opening the door to new possibilities for companies to shape a better world, The Caring Company: How to Shift Business and the Economy for Good is an essential read for managers and business leaders seeking to chart a new and better path forward.”