An op-ed Laurent Marbacher and I recently published in Corporate Knights argues that companies become stronger when they put care before profit.
The article draws on the research behind our recently published book, The Caring Company: How to Shift Business and the Economy for Good, which examines organizations across three continents that organize their core activities around unconditional care — care that is not contingent on short-term returns or contractual reciprocity.
Rather than balancing care and performance through CSR, ESG, or stakeholder trade-offs, these companies start with care for customers, suppliers, and local communities. Strong financial performance is not their objective — it becomes the outcome.
The op-ed contributes to a broader public debate on the future of business and capitalism, and on why care-based relationships can be a durable source of long-term strength.
👉 Read the full article here