The British business daily Raconteur featured Laurent Marbacher’s and my op-ed on its cover.
Raconteur reaches a broad audience of business leaders, and what struck me is not just that the article was highlighted — but why it resonated: more and more leaders seem ready to question a deeply ingrained assumption, namely that running a company “efficiently” is enough.
In the piece we argue something quite simple, yet still counter-intuitive for many: sustainable business success does not come from profit alone, but from embedding unconditional care for clients, employees, suppliers, and local communities at the very heart of how a company operates.
Not as CSR.
Not as an ESG overlay.
Not as philanthropy once margins allow.
But as a core operating logic — from which strong performance emerges as an outcome.
The fact that this message is now being amplified by mainstream business media suggests that the conversation may be shifting.
👉 You can read the op-ed here.